HearSay Podcast Episode 10
Lessening the Cognitive Load in Marketing
featuring Niamh Kelly
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Overview
Niamh Kelly, CEO of Tigim, an interaction intelligence system, joined us in the latest episode of our HearSay podcast. Alongside starting and running Tigim, Niamh is also a consultant for Leaders for Accessibility. She discussed the power of going beyond user personas to consider someone’s social and cultural preferences and how this translates into more than 100% in sales.
Credits
HearSay is an AudioEye series dedicated to the heroes of accessibility who are paving the way, building an inclusive future, and making a difference in the lives of people with disabilities.
HearSay is hosted by Mike Paciello. Produced by Sojin Rank, Mike Barton, and Missy Jensen. Edited by Alex Dorrier.