Case study
Visit Monmouthshire’s journey to digital accessibility
How a small team delivered an accessible, compliant website with AudioEye
Summary of Key Benefits
Compliance with Web Content Accessibility Guidelines
Visit Monmouthsire’s website not only met compliance requirements for public sector bodies but also went beyond to actively promote accessibility.
Ease of Use
AudioEye’s integration with Visit Monmouthshire was smooth and required minimal effort, allowing the team to focus on other priorities while providing accessible experiences to all visitors.
Expert Guidance
As a small team with limited knowledge of digital accessibility, Visit Monmouthshire relied on AudioEye to provide an easy-to-implement solution without the need for in-house accessibility expertise.
Visit Monmouthshire is the destination management service within Monmouthshire County Council responsible for developing, managing, and promoting the visitor experience in Monmouthshire, otherwise known as the “Food Capital of Wales.” The Visit Monmouthshire team focuses on sustainable tourism growth year-round throughout the county.
Challenge
Visit Monmouthshire’s website aims to grow tourism by making the site more inclusive and accessible, ensuring all visitors can easily access key information. To achieve this, the team sought a comprehensive digital accessibility solution to streamline compliance, drive new tourism, and meet public sector standards. And one that would not require additional resources or expertise.
Solution
Visit Monmouthshire explored several options to improve their website’s accessibility and encountered challenges including poor communication, lack of support, and piecemeal solutions from other accessibility providers. Visit Monmouthshire connected with AudioEye through the Simpleview partnership and found working with AudioEye was a smooth experience with a team that was responsive, supportive, and able to provide clear answers to any issues. The implementation of AudioEye’s platform was straightforward, and the partnership with Simpleview enabled quick and efficient deployment.
AudioEye has made it much easier for our web developers to build compliant experiences, ensuring our website is more accessible to those who need it. As a local government, staying inclusive and meeting accessibility regulations is critical, and AudioEye gives us the tools and expertise to achieve that.
Kevin Ford
Destination Manager | Visit Monmouthshire
For small teams, learning the ins and outs of digital accessibility, including best practices and how to build sites that are compliant with web content accessibility guidelines (WCAG), can be overwhelming. With AudioEye, the Visit Monmouthshire team could implement and use a solution quickly without needing to be digital accessibility experts. This helped take the burden off their team and also freed up time for them to focus on other pressing priorities to improve the visitor experience.
By leveraging AudioEye’s platform, the Visit Monmouthshire team maintains ongoing compliance with 24/7 active monitoring. Additionally, their focus on accessibility has helped reach new audiences and acquire new travelers who look for accessible-friendly destinations
AudioEye has empowered our developer and marketing teams to focus on other high-impact initiatives. This allows us to create an accessible, compliant website while letting our team of experts build the most engaging site for our audience.
Nicola Edwards
Destination Manager | Visit Monmouthshire
Visit Monmouthsire’s team has demonstrated that achieving digital accessibility compliance doesn’t have to be a daunting task. By partnering with AudioEye, they successfully implemented a solution that not only meets the stringent requirements for public sector bodies but also enhances the overall user experience. Despite limited resources and expertise in digital accessibility, the team has made their website more inclusive, opening doors to new audiences and increasing tourism. Their commitment to compliance has paid off, proving that with the right tools and support, even small teams can make a big impact in promoting accessibility and welcoming new audiences.
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