Case Study
Olive Street Design Delivers Compliant, Accessible Websites at Scale
Summary of Key Benefits
Increased Compliance
Olive Street Design customers increase compliance with website accessibility guidelines through site monitoring and automatic fixes.
Ease of Implementation
Using AudioEye’s simplified platform, Olive Street Design made it easy for customers to implement a robust solution quickly.
Accessibility at Scale
Working with hundreds of clients, Olive Street Design needed a solution that could scale with its clients' growing and complex website needs.
Olive Street Design is a full-service digital marketing agency on the Duda platform. The agency supports small and medium-sized enterprises (SMEs) and has worked with over 1,300 clients, including prominent names like the Obama administration, Harvard, and the University of Florida. Olive Street Design prides itself on helping SMEs succeed and compete against bigger players by providing high-quality services at reasonable prices, often charging significantly less than competitors.
A few years ago, a client of Olive Street Design received a letter threatening legal action due to their website’s lack of digital accessibility. While familiar with ADA compliance, Nat Rosasco and the team at Olive Street Design realized they needed to prioritize digital accessibility and make it easy for their customers to implement. They sought a scalable solution to create and maintain compliant websites, address the ongoing demand for accessible content, and enable customers to implement accessibility without needing in-house expertise.
Olive Street Design spent significant time consulting lawyers and exploring accessibility solutions to protect their clients. While many solutions provided general information, none offered the industry knowledge and depth needed to solve the issue at scale. AudioEye distinguished itself by providing Olive Street Design with a comprehensive and practical explanation of digital accessibility benefits, which was essential for effectively communicating these advantages to clients.
The simplicity of AudioEye's implementation process, facilitated by an existing integration with Duda, along with excellent support from the AudioEye team, made it effortless for Olive Street Design to adopt and promote digital accessibility. This ease of use was a key factor in the agency's decision to prioritize accessibility, enhancing its reputation, and strengthening client trust.
"When I recommend AudioEye to other agencies, the first thing I highlight is the people. I never feel lost when working with AudioEye. The cost is reasonable, the support is excellent, and the software itself is outstanding and easy to implement. It’s a very simple product to use, and the team is really great to work with.”"
Nat Rosasco, Principal and Creative Director at Olive Street Design
Following an initial email marketing campaign, nearly a quarter of Olive Street Design’s customer base signed up for AudioEye – far exceeding expectations. In the first month alone, over 260 clients implemented AudioEye on their sites. Because of the platform’s easy implementation, Olive Street Design continues to advocate for digital accessibility adoption among client websites. These efforts have contributed to a 7% increase in overall revenue for Olive Street Design.
A key differentiator: Nat and the Olive Street Design team now include a mandatory digital accessibility compliance agreement before each website build. They can either select one box, which says, "Yes, I'm agreeing to compliance," or the other option, which states, "No, I understand that I am opening my website up to legal risks."
In doing so, Olive Street Design hopes to highlight the importance of building accessible, compliant websites, while also providing a seamless solution for clients to implement with ease.
This really shook people up and made them realize that we were taking compliance seriously, and it also emphasized the point that accessibility is simply the right thing to do.
- Nat Rosasco, Principal and Creative Director at Olive Street Design
AudioEye's partnership has helped Olive Street Design establish itself as a thought leader and advocate for web accessibility.
Nat often encountered people who claimed digital accessibility wasn’t relevant to them. He compares it to a building with stairs at the entrance—it’s clear a ramp is needed for accessibility. While digital accessibility isn’t as obvious, the need to create access via digital ramps and doors is just as crucial.
“When I talk to clients, I present chat services, SEO packages, and social media packages, but I emphasize that accessibility is essential and explain why. None of my clients have ever mentioned that another agency told them they should prioritize this.”
- Nat Rosasco, Principal and CMO at Olive Street Design
Olive Street Design’s journey into digital accessibility underscores the importance of proactive, scalable solutions in today’s digital landscape. By partnering with AudioEye, they gained the tools and knowledge to protect their clients, grow their business, and address the rising demand for accessible websites. Ultimately, this partnership not only strengthened their offerings but also positioned Olive Street Design as a leader in creating inclusive, compliant websites that drive results for their clients.
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